Kindle MatchBook

Coming next month, Amazon is launching a cool new feature called Kindle Matchbook. Think of it like a digital backup for paper books you already own: for many of the hard copy books you've bought through Amazon, you'll be able to buy a Kindle ebook at a discount-- $2.99 or less. No word just on how many books qualify for this yet, but the page says thousands and it goes back to purchases from 1995. 

This is an interesting strategy to try to bring more readers into the ebook fold. If your favorite, dog-eared book is available cheap (or even free) on a Kindle or Kindle app, why not check it out? As selling digital content becomes more and more important, this is the kind of move that can help get traditional book buyers into ebooks. Kindle readers: would you buy discounted Kindle books that you already own? As a Nook reader, I'd love to see Barnes & Noble make this available. 

StoryBundle has a fantasy mini-bundle, but it's expiring in two days so act fast if you're interested.